Toshiba Wants to Know If You Will Take the National No-Print Day Challenge?

Toshiba is taking green printing and copying to the next level by asking you to use less paper. In addition to that, the company is even sponsoring National No-Print Day on October 23, 2012, a day when Toshiba hopes paperless offices become more of a reality, for at least one day, that is.

Now it may seem a bit ironic that a printer and copier company would sponsor a day that has people not using its products, and that point isn't lost on Toshiba, which addresses the issue on its official website for National No-Print Day. On the site the company states, "We're people. People who breath the same air, swim in the same water, and play fetch in the same parks as everyone else. We're people who recognize the earth is an irreplaceable asset."

In addition to that statement, the website features a video starring "Tree", a bearded cubicle-dweller in a tree costume who dutifully works to remind his coworkers about saving paper. Tree gets to take a much deserved break on National No-Print Day and uses that time to skateboard, play basketball, shoot pool, sunbathe and have pillow fights with beautiful women (I swear all of that happens in the video).

Some naysayers may see National No-Print Day as a cheap gimmick by Toshiba to grab some publicity, but that doesn't mean people shouldn't actually consider the idea. Some eye-opening stats come up in the video as well, including the fact that the average office worker uses over 10,000 pages of copy paper every year and wastes over 1,400 prints annually, which is the equivalent to 1.2 trees.

According to a statement from Toshiba America Executive Bill Melo, "We know that approximately 336,000,000 sheets of paper are wasted daily -- that's more than 40,000 trees discarded every day in America. We as individuals and companies are failing to make the link between printing waste and its negative impacts on our landfills, natural resources and the environment."

Toshiba also promises to plant a lot of trees, around 1.5 million by 2025, as long as users take the following pledge:

"Being of sound ink and toner, I honor the sacrifices made by Tree and his leafy colleagues, and do hereby give them the day off on National No-Print Day, the 23rd day of October, 2012, a day on which I will steadfastly refrain from printing, copying and otherwise causing hardworking trees to lose their pulp."

Toshiba wants to know...will you take the pledge?

Source: PC World - National No-Print Day: Will You Take the Pledge?

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Toshiba Receives BTA's Award for Superior Performance

Toshiba America Business Solutions Incorporated announced yesterday that the company has officially been awarded the Business Technology Association's 2011 Channel's Choice Superior Performance Award as a Primary Product Line Provider for the fifth year straight. This is the highest honor for the organization and also indicates that Toshiba is the number one choice among independent dealers.

This award is also based on completed surveys from over 390 office technology dealers across the country. Toshiba was also honored to once again receive Channel's Choice Awards in three of four key performance categories: Corporate Support, Distribution and Inventory. Toshiba received the awards at the BTA's Winter Break 2011 event in Orlando, Florida.

According to Mark Mathews, President and COO of the Business Technology Association, "More than anything, we are extremely thankful for the consistent recognition we have received from our independent dealers. The fact that dealers take the time out of their busy day to recognize the hard work and effort of the Toshiba team to create valuable programs, products and processes is something that we will never take for granted, no matter how many times we win."

The BTA Channel's Choice Awards are based on feedback from independent office technology dealers that represent all copier and manufacturer product (MFP) vendors in the entire industry as well as all the regions in the country. Over 400 dealers participated in the survey for this year and were asked to rank their primary and secondary vendors in four different key performance categories: Corporate Support, Distribution, Product Line and Inventory. Toshiba nearly swept the awards this year as they did in 2010 and also took home the top honor as well as three out of four performance category awards as mentioned above.

Brent Hoskins, Executive Director of BTA and Editor of Office Technology magazine, stated, "Congratulations, once again, to Toshiba for going above and beyond in support of BTA dealers. After five consecutive years of winning BTA's top award, it's clear that Toshiba is truly dedicated to providing top notch service, support, products and programs to its dealers and, ultimately, customers."

This win for Toshiba marks the company's fifth straight win for the top honor and their twelfth overall.

Source: Business Wire - Toshiba Receives Business Technology Association's Channel's Choice Award for Superior Performance for the Twelfth Time

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Toshiba's New e-BRIDGE Color Profiler Tool

Toshiba has announced a new tool, which it says will optimize the company's "industry-leading color reproduction quality based on environment and media." The e-Bridge Color Profiler Tool enables the creation of International Color Consortium device output profiles when combined with the ES1000 spectrophotometer, maximizing color vibrancy and fidelity.

Rory Fox, a senior product manager for Toshiba American Business Solutions, stated in a press release,

“The Toshiba e-BRIDGE Color Profiler Tool was integral in helping the award-winning e-STUDIO6530c, our fastest and most advanced color product to date, receive such high-accolades at the IPA Digital Print Forum earlier this year. This study exhaustively examines and compares large production presses. The e-STUDIO6530c was the only system under scrutiny designed primarily for general office use, and the results proved that our competitively-priced office product with an EFI Fiery Controller, did well in all the tests when compared with production presses that are priced anywhere from $300,000 to $1 million retail.”

Being able to print quality color copies in the office eliminates the need for involving a third party and can eventually save a company thousands of dollars. It also saves time and increases office productivity. Various aspects of various climates such as temperature and humidity can affect a copier's performance. A copier in Denver's high altitudes will perform differently than a copier near sea level in Louisiana. The new profiler tool will help companies all over the country make the most of their e-STUDIO copiers, regardless of any underlying factors.

The software package that comes along with the tool includes four different applications that allow for color data printing, data measurement, data integrity viewing, profile building, and profile viewing. These include: a target reader application that manages the measurement of characterization targets used to create custom profiles; the data viewer detects any errors in color measurements before completing the construction of the profile; the profile builder constructs the ICC profile and provides settings so the user may further customize the profile; and the profile viewer verifies the integrity, accuracy and performance of the ICC color profile.

The e-Bridge Color Profiler Tool should retail for about $499, wile the ES-1000 Spectrophotometer sells for about $1,299. Fore mor information, visit Toshiba's copier and printer website.

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