Brand Keys Awards Kinoca Minolta MFP Office Copier of the Year

Konica Minolta U.S.A. has just announced that it was recently awarded first place in the 2012 Brand Keys Customer Loyalty Engagement Index in the category of "MFP Office Copier". This marks the fifth consecutive year the company has won this award. Every year, Brand Keys publishes its Customer Loyalty Engagement Index, which surveys 49,000 Americans in order to determine how brands rank in customer loyalty. This year's index examined customers' relationships with 600 brands in a total of 83 categories.

Brand Keys' 2012 research accurately shows the category drivers that engage customers, engender loyalty and drive profits. The company's methodology, which considered a plethora of competitors, surveyed customers and asked them to characterize their perfect product in the MFP Office Copier category. This set the standard for excellence and identified Konica Minolta as a leading brand for customer loyalty in this category when measured against the "ideal" office copier.

According to a statement by Senior Vice President, Marketing, Konica Minolta Business Solutions U.S.A. Kevin Kern, "Being recognized by Brandy Keys for the fifth straight year is a great accomplishment and one that we value highly given the results are based on customer feedback. We strive to ensure that customers can always count on Konica Minolta for the innovative, advanced document management solutions they need, and earning this top ranking again confirms our commitment to this goal. Our award-winning product, solution and service lines consistently prove to be among the most distinguished in our industry and we look forward to continuing this success in 2012."

Robert Passikoff, Founder and President of Brand Keys, added, "Customer expectations continue to grow, particularly when it comes to technology. To compound the difficulty tech brands face, brand reputation has become a more vital differentiator when it comes to perceived brand value, reliability, and quality. Konica Minolta has managed to keep up with both the technology and consumers for the 5th straight year, which is how they continue to have the most loyal customers in the MFP Office Copier category."

Source: PR Web - Konica Celebrates Fifth Consecutive Year as Brand Keys' #1 Brand

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