Now it may seem a bit ironic that a printer and copier company would sponsor a day that has people not using its products, and that point isn't lost on Toshiba, which addresses the issue on its official website for National No-Print Day. On the site the company states, "We're people. People who breath the same air, swim in the same water, and play fetch in the same parks as everyone else. We're people who recognize the earth is an irreplaceable asset."
In addition to that statement, the website features a video starring "Tree", a bearded cubicle-dweller in a tree costume who dutifully works to remind his coworkers about saving paper. Tree gets to take a much deserved break on National No-Print Day and uses that time to skateboard, play basketball, shoot pool, sunbathe and have pillow fights with beautiful women (I swear all of that happens in the video).
Some naysayers may see National No-Print Day as a cheap gimmick by Toshiba to grab some publicity, but that doesn't mean people shouldn't actually consider the idea. Some eye-opening stats come up in the video as well, including the fact that the average office worker uses over 10,000 pages of copy paper every year and wastes over 1,400 prints annually, which is the equivalent to 1.2 trees.
According to a statement from Toshiba America Executive Bill Melo, "We know that approximately 336,000,000 sheets of paper are wasted daily -- that's more than 40,000 trees discarded every day in America. We as individuals and companies are failing to make the link between printing waste and its negative impacts on our landfills, natural resources and the environment."
Toshiba also promises to plant a lot of trees, around 1.5 million by 2025, as long as users take the following pledge:
"Being of sound ink and toner, I honor the sacrifices made by Tree and his leafy colleagues, and do hereby give them the day off on National No-Print Day, the 23rd day of October, 2012, a day on which I will steadfastly refrain from printing, copying and otherwise causing hardworking trees to lose their pulp."Toshiba wants to know...will you take the pledge?
Source: PC World - National No-Print Day: Will You Take the Pledge?